As Long As It Lasts
As Long As It Lasts
As Long As It Lasts

Artist: Lawrence Weiner
Presenters / Co-curators: Rear View (Projects) (Jennifer Davis & Su-Ying Lee)
Location: CAMH, 501 Queen St. West
Date: Scotiabank Nuit Blanche, 2013

As Long as It Lasts is a self-referential and endlessly interpretable work by Lawrence Weiner dating from 1992. Here, on a commercial stretch of Queen Street West, it is situated upon a rare visually discreet facade – the Centre for Addiction and Mental Health (CAMH). CAMH exists in contrast to its patently consumerist milieu, drawing attention only through its lack of attention seeking tropes. In this context, As Long as It Lasts beckons viewers to consider altogether, their consumerist intentions and that which lays hidden in plain site.

Lawrence Weiner‘s primary medium has been wall installations since the 1970s. Throughout his practice, Weiner has pursued inquiries into language and a radical redefinition of the artist/viewer relationship. Making art is Weiner’s method of negotiating the world, defining his relationship to the world by evaluating how his work adapts in a given situation. Each work is a dialogue with the world within a particular moment. Each exhibition is a two-sided participation in the world entered into by the artist and the viewers.